It's Barbiecue sauce! Get it?
The Mattel and Heinz companies have secretly developed a Barbie-themed sauce in honor of the doll's 65th anniversary "after a huge public demand." It's a vegan mayonnaise that is tainted with beetroot juice to match the official Barbie shade of pink (hex code #e0218a).
Fortunately, Heinz is only releasing its product in the UK and Spain, and the United States is thankfully outside of the blast radius. My condolences to the Europeans, though. The trauma begins today at Tesco stores in Britain.
-via Fast Company, which calls upon the end of Barbie product collaborations for humanitarian reasons.
Photo: Heinz UK
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