If you enjoy the dry humor of engineering nerds, wait until you see three of them together! A Finnish industrial company called Stalatube wanted to show off their stainless steel hollow sections. That's a pretty esoteric product, and their engineer Pekka is not all that charismatic (and likely fictional), so how will they draw attention? They team up with Finnish madman Lauri Vuohensilta (previously at Neatorama) of the Hydraulic Press Channel and and Mythbusters' Jamie Hyneman, now a professor at LUT University in Lappeenranta, Finland.
They put different grades of steel through Lauri's hydraulic press test, with the results you might expect. Then they go on to test the steel with heat. But that's not enough, so they take their samples to a testing facility where the steel is further tortured. Hyneman is duly impressed with the product, but that's still not good enough for Pekka. There's more to come; the second episode of this ad series will drop on October 6. Yes, it's an ad, but if you are going to watch a ten-minute ad for anything today, you'd want it to be this one. -via Metafilter