It happens. Corporations that seem greedy or too up in people’s business online trying to be “relatable” for clicks and advertisements can get the ire of the common folk. If you’re interested in knowing which companies are really hated by the populace, the 2023 Axios Harris Poll has been released. These results were produced by asking more than 16,000 Americans to score the 100 companies they considered “most visible” across nine categories of reputation.
The list reveals the reputations of around 100 corporations in the U.S. Much to nobody’s surprise, social media companies are one of worst ranked organizations. Twitter, Meta, and TikTok were the giants included, but they were also badly ranked. Meta and Twitter scored badly in the culture and ethics categories, and this can be attributed to the recent lay-off of thousands of workers over email. We’re also going to include Musk’s reputation and as well as his choices after his acquisition of Twitter.
TikTok on the other hand, scored badly on the character category. This also is no surprise, with how American lawmakers are making a big fuss or concern over how it can be used by the Chinese federal government to gain more influence (and information). For reference, here are the other brands with bad reputations in the country according to the poll:
- The Trump Organization
- FTX
- Fox Corporation
- Meta
- Spirit Airlines
- TikTok
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