Marketing departments love to use the power of the internet to crowdsource decisions, but they tend to not learn from history. Or even research the history of such polls. The classic example is when a British research ship was to be named by online poll. The overwhelming favorite name was Boaty McBoatface, but they didn't give that name to the ship. However, Boaty McBoatface became an enduring meme and a metaphor for internet polls that weren't thought all the way through. Boaty McBoatface is a great name, after all. Other naming polls and crowdsourcing projects have been worse.
But every once in a while, even a joke result works out just fine.
Read 12 other instances of internet polls gone wrong in a pictofacts list at Cracked.