Is Microsoft’s Purchase Of Activision Blizzard A Gaming Disaster?

Following the massive Bethesda purchase, Microsoft has announced that it wants to acquire 

Activision Blizzard, the publisher behind popular games such as Overwatch and Call of Duty. The company shared that it aims to purchase the studio for nearly $70 billion! While this isn’t as suspicious as some would like to paint online, it is alarming for what would happen in the gaming industry. 

Microsoft’s purchase of different gaming studios these past few years feels like a move towards exclusivity, to increase the appeal of its gaming console, the Xbox. Digital Trends Jesse Lennox writes that the attempt is “a desperate move to bolster its library with exclusives and valuable IP.” Learn more about the potential acquisition and its consequences, should it happen, here. 

Image via Digital Trends


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Writer has some odd points. They say that this is a desperate move by MS to counter the success that Sony has had with the previous generation due to their success in exclusive games. So Sony having more exclusive games is good and Microsoft getting more exclusive games is bad. Which all of this is kind of this market as it was in the early 90s in which Nintendo and Sega had tons of titles which were only available for one system.Activision needed a full change in leadership and culture due to the absolute toxic environment that has been well documented at this point, which this author fails to even mention. There are many worse companies that could have gobbled up Activision (Apple or Amazon). I know people were upset when MS bought Bethesda (which they had already owned 50% of) but they cannot point out the great horror that was to come from it. Lots of people said Minecraft was going to die after MS bought it but it is actually bigger today than it was then.
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