For more than three centuries, Lock & Co. Hatters in London has produced the finest hats for the most prestigious people, including Lord Nelson, Winston Churchill, Princess Diana, and Charlie Chaplin. And although some its hatmaking methods have changed over the years, many have not. They even use head measuring devices from past times, such as this 150-year old conformer to precisely measure the customer's head.
Lock & Co. has been open since 1676, with the exception of the recent pandemic. Not even getting bombed during the Blitz stopped it. This video by Business Insider traces the long history of the shop and explores its methods for making the world's most sought-after hats.