Back in 2012, we were introduced to a miraculous development that was supposed to make our ketchup slide out of the bottle with no waste. We haven't seen much about the technology since then, but now there's a campaign to roll out LiquiGlide for toothpaste tubes.
Today LiquiGlide, the company spun out of MIT’s Varanasi Research Group to develop ways to manufacture and commercialize the technology, announced a new $13.5 million round of funding. But more importantly for consumers, the company also revealed a new partnership with Colgate, which will be introducing a new recyclable toothpaste container that leverages LiquiGlide so that every last drop of the product can be squeezed out with minimal effort. If there’s a mangled tube of toothpaste in your bathroom that’s still filled with impossible to reach product, you’ll understand why this is so exciting.
Read how it works and see a demonstration at Gizmodo. I wasn't aware that getting the last bit of toothpaste out of a tube was a real problem since we went from metal to plastic tubes, but if you are really concerned about wasted toothpaste, notice that Colgate's advertising gif shows a person squeezing out about four times the amount of paste you need to brush your teeth.