The Commercial that Killed a Fast Food Chain



Do you recall Rax Roast Beef? The fast food chain had 504 outlets in 38 states in the 1980s, but took a nosedive in the '90s. It now has five remaining locations. Although it wasn't the only reason Rax went under, a disastrous advertising campaign help drive the nails into its coffin, as the Vlogbrothers explain. In case you are interested, the documentary mentioned in this video can be seen here.  -via reddit


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Wow, that bought back some memories. Haven't thought about Rax in years. I had one of those alligator drink cups. And I remember the smell and taste of the sandwiches. This was in Orlando.
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