Which Is "Bouba", and Which Is "Kiki"?



Do sounds have shapes? Or do shapes have sounds? Does it depend on which language you know? The answers require a deep dive into linguistics, a discipline which really doesn't have enough research into questions like these. Tom Scott gives us an overview of what we know and what we don't.


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This test bothers me because the "kiki" shape looks like an abstracted "K" and the bouba shape is round and soft like the "B" letter. It leads you to the conclusions.
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