The Startup That Turned Celebs Into A Monetization Machine

Cameo is a fast-growing startup that sells personalized celebrity videos. The company pays celebrities to record video shout-outs, aka “Cameos,” that run for a couple of minutes. The “Cameos” are then delivered via text or email. The celebrity can set a price, from $5 to $2,500, as Marker details: 

Cameo customers have purchased more than 560,000 videos from some 20,000 celebs and counting, including ’80s star Steve Guttenberg and sports legend Kareem Abdul-Jabbar. And now, when the masses find themselves in quarantined isolation—looking for levity, distractions, and any semblance of the human touch—sending each other personalized videograms from the semi-famous has never seemed like a more pitch-perfect offering.

image via Marker


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