Once Spotify found out through its survey that pet owners play music for their pets, they curated a special playlist for the adorable companions. Spotify created an algorithm that generates a custom playlist depending on your pet’s characteristics, in addition to a special podcast, as Reuters detailed:
The Swedish audio-streaming business company said it has launched a podcast featuring soothing music, “dog-directed praise”, stories, and messages of affirmation and reassurance narrated by actors to alleviate stress for dogs who are home alone.
Spotify said it found in a survey that one in four pet-owners play music for their pets to listen to for company when they are away from home, with 42% of owners saying their pets have a favorite type of music.
A quarter of pet owners said they have even seen their pets dancing to music.
image screenshot via Spotify