Behind The Big Red, Polka-Dotted Blob At The Macy’s Thanksgiving Day Parade Balloon

Japanese artist Yayoi Kusama is known for her psychedelic sculptures that were turned into luxury handbags, and her Infinity Rooms. Kusama has now created a balloon for Macy’s Thanksgiving Day Parade. If you’ve seen the red balloon full of white polka dots at the parade, that is Kusama’s Love Flies Up to the Sky, a 34-foot-tall balloon based on a character from her My Eternal Soul exhibition. Elle has the details: 

But it's her ability to evoke real emotion through the simplest polka dot pattern or flower wall that makes her one of the most beloved contemporary creators on the planet. It's also what attracted top brass at Macy's.
There's something wonderfully universal about Kusama's work. As ELLE.com's own digital art director Mia Feitel put it, her innate ability to bring a "democratic quality to her work gives it instant mass appeal. The idea that you can spread happiness through a red polka-dot, or that a hall of mirrors can transport you to infinity — is something that can be understood by every culture [and] city."

image via Elle


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