Following the successful rematch between Logan Paul and KSI earlier this year, Logan Paul’s brother Jake is the latest YouTuber to get his own boxing special. The team behind Dazn, a growing sports streaming platform, believes that this will be more than a one-time event. They think that Jake is the next creator that can pull a sizable audience.
Jake Paul will fight YouTuber and boxer Ali “AnEsonGib” Gib in the penultimate match of a special boxing event on the eve of Super Bowl weekend in Miami, Florida. The full event has three world fights, including a headliner match between Demetrius Andrade and Luke Keeler.
If the event draws new viewers, Dazn has plans to team up with more YouTubers and make them fight each other in the boxing ring, and potentially in other sports as well, states Dazn’s executive vice president of North American content, Joe Markowski.
“Our appetite has been whetted to do more in this space,” Markowski said. “We are interested in longer term schedules with them and their community to help further engage this audience on a regular basis, and drive subscribers because we’re a subscription based service.”
More details about this one over at The Verge.
What are your thoughts about this one?
(Image Credit: Erik Drost/ Wikimedia Commons)