The Glenlivet is a brand of refined Scotch whisky. It is an icon of high taste and sophistication.
So people like you and I probably wouldn't even reach for a bottle. So The Glenlivet wants to reach us where we are.
Eating Tide laundry detergent pods is so 2018. But let's give The Glenlivet plaudits for at least trying to keep up with the times. The distiller now offers its aged whisky in packets that you can safely swallow whole. Food and Wine magazine reports:
Speyside distillery The Glenlivet—the world's second best-selling brand of Scotch—has unveiled its "Capsule Collection," described as "glassless cocktails" that are instead served in a casing produced from seaweed-extract, billed as "one of nature's most renewable resources." (Apparently, reusable glassware just isn't sustainable enough!) Each capsule contains 23 milliliters of booze that can be enjoyed simply by popping the whole thing in your mouth and biting for "an instant burst of flavor." Drinkers can then simply swallow the capsule which is "fully biodegradable" (which hopefully could have gone without saying!)
-via Ian Miles Cheong | Photo: The Glenlivet