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11

Red Bull's Failed Search for an American F1 Superstar

Getting into the big leagues of any sport is a long, tortuous road for young aspiring athletes. Especially in very expensive sports, it would take so much grit and talent for anyone to catch the attention of corporate sponsors.

But almost 20 years ago, Red Bull attempted to create an American Formula 1 dream team, which didn't end the way they had wanted. And as one of the participants in that driver development program said:

"I think it’s fair to say that Red Bull destroyed more careers than it created. For every Sebastian Vettel, there are a couple dozen guys who got chewed up and spit out by that Red Bull machine."

Learn more about the story of how Red Bull pissed off a generation of athletes at Road and Track.

(Image credit: Red Bull)


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