🚨Starting TODAY!🚨 Find #ImpossibleBurger in a 12 oz retail pack only at your local Gelson's 🏃♀️🏃♂️🏃♀️🏃♂️— Gelson's Markets (@gelsonsmarkets) September 20, 2019
Bringing you another exciting FIRST TO MARKET EXCLUSIVE!
Learn More: https://t.co/4WsLNn15mn@ImpossibleFoods pic.twitter.com/vQo0nvOsKs
For several years, the companies Impossible Foods and Beyond Meat have been continuously gaining attention because of their meat alternatives, which have been made possible through the use of state-of-the-art technology. However, the two companies have not crossed paths yet, as Beyond Meat focused on getting into grocery stores, while Impossible Foods focused on the restaurant market.
Both Beyond Meat and Impossible Foods sell their ground burger alternatives in similar packaging. They look about like ground meat and both reportedly char—like the real thing—when cooked in a skillet. But just how they will stack up against each other in the hands of home cooks remains to be seen.
Now, people will be able to judge which meat alternative is the better one, as Impossible Foods announced on September 20 that they will be moving their product into grocery stores.
It will roll out first into 27 Gelson’s grocery stores in California, and has promised news of more expansion in the coming months. A 12-ounce package of Impossible’s plant-based meat goes for about $9 a pop.
What are your thoughts on this one?
(Image Credit: Gelson’s Markets/ Twitter)