This is Emmanuelle Moureaux’s new installation titled “Universe of Words” which forms part of the Japanese soft drink Calpis — “Calpis 100th year anniversary, let’s meet at Tanabata” — exhibition.
… The work immerses visitors in colored pieces of paper suspended from the ceiling. As the latest in moureaux’s ‘100 colors’ series, the work uses the full spectrum to compose intimate and thoughtful spaces.
The installation was unveiled on July 4, with the day coinciding with the Japanese star festival.
In Japan, Tanabata Day marks a tradition when people write their hopes and dreams on colored pieces of paper and hang them from a bamboo branch in the hope that their wishes will come true. Moureaux‘s installation reinterprets this event by floating words throughout the gallery space, in an effort to evoke visitors’ curiosity and emotion.
It really looks like you’re being transported to another dimension, to a “universe of words”. The installation, indeed, lives up to its name.
(Image Credit: Daisuke Shima)