After the ruckus behind the famous toy chain’s shutdown in 2018, Toys ‘R’ Us is set to return this 2019 holiday season by opening half a dozen US stores and e-commerce site. As to how the revival will come to be, , Bloomberg's Matthew Townsend and Joe Deaus have the details:
During the chain’s bankruptcy, lenders led by Solus Alternative Asset Management and Angelo Gordon took control of the company’s assets. After results didn’t improve, they opted to shutter operations in the U.S. Units in Australia and other regions also closed, with divisions in Asia and Canada acquired by new owners.
This group tried to sell the intellectual property, but opted to keep it to garner a better return. As owners of the intellectual property, they have been collecting licensing and other fees from the units still operating and selling them private-label goods. The lenders then formed Tru Kids with the goal of reviving the brand in the U.S. and other regions it exited. It has since hired several industry veterans and signed a deal to bring Toys “R” Us and Babies “R” Us back to Australia through a partner.
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