Get Drunk with Cereal

We often associate cereal with these words: “children” and “breakfast". So, is it possible to get wasted with Cereal? 

On Thursday, three beers — Sling it out Stout, Throw Away IPA and Cast off Pale Ale — officially launched, the brewery and cereal giant confirmed.

Kellogg’s, a cereal company, is teaming up with Seven Brothers Brewery in England to produce beers from leftover cereals. Kellog’s Corn Flakes replaces wheat grain in the beer mix during the mashing process. Their Rice Krispies and Coco Pop replaces the malted barley. 

"Kellogg's is always looking for innovative ways to use surplus food, the collaboration with Seven Bro7hers is a fun way to repurpose non-packaged, less-than-perfect cereal. This activity is part of our new 'Better Days' commitments which aim to reduce our impact on the planet."

We waste 1.3 billion tons of food annually, and roughly 30% of these are from cereals. I admire Kellogg’s heart to not let their food go to waste, and their passion for reducing impact on the planet.

Image: BeerStorkUK/Kelloggs