Rise of the Mom-Influencer Industry: How Mommy Bloggers Are Taking Control of Their Economic Independence

Gone are the days when women are relegated to housework without having the capability to earn income for the labor that they do. Since society expects mothers to do the chores and take care of their families, there is no space left for them to breathe.

The oft male-dominated workplaces restrict their mobility while society castigates moms who would want to provide for their families as well by working. In other words, women especially mothers have been driven out both from the public and the private spheres of society.

With the rise of blogs about parenting, mommy bloggers have used these platforms to express themselves, as an outlet to share their opinions, thoughts, and ideas while at the same time, gaining an avenue to make a living without having to leave the comforts of their home.

That was traditional blogging. However, the changing times and landscape has brought more opportunities for moms to expand their reach. They are now called mom-influencers. They have become akin to media moguls, spreading their influence over the vast space of the internet.

Gone are the days of Mom 1.0, the mom blogger who launched frustrated missives about parenthood into the ether of the internet, hoping to monetize her words and find a measure of financial success while wrangling an overwhelming empire of the self. Today’s mom influencers operate like media moguls: monetizing, marketing, and creating value from sophisticated brands they create and run from their living rooms and home offices.

Read a few anecdotes and commentaries on today's mom influencers and how they take advantage of the changes happening in the blogosphere.

(Image credit: Alexander Dummer/Unsplash)


Newest 1
Newest 1 Comment

Login to comment.




Email This Post to a Friend
"Rise of the Mom-Influencer Industry: How Mommy Bloggers Are Taking Control of Their Economic Independence"

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window
X

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
 
Learn More