McDonald's Sweden is taking bees seriously. They have installed beehives on top of some of their outlets, and planted flowers to replace grass around the buildings. For World Bee Day (which was May 20), they commissioned a tiny McDonald's restaurant, which is just a fancy decor around a real beehive.
From the outside, the model is a replica of a McDonald's restaurant, with drive-thru windows, outdoor seating, and the golden arches presiding above it all. But instead of a counter and a tables, the interior is filled with frames where bees can build their wax. It's being billed as "the world's smallest McDonald's," but according to NORD DDB, it's still big enough to house thousands of bees.
The McDonald's beehive was auctioned off after World Bee Day to benefit Ronald McDonald House. Let's hope the new owner uses it as intended, and reaps a sweet harvest.