Start Rocket, a Russian start-up company, planned to use mini-satellites to prompt ads at night. And it looks like big dipper and other constellations will really have a competitor in the dark. “PepsiCo took the idea seriously”, they even partnered with Start Rocket for this futuristic advertising campaign.
In 2021, the joint project could launch the first ad in the orbit for PepsiCo product, the Adrenaline Rush.
While both of these companies are busy to advance the new platform, there are some critics that are concerned about the idea. Astronomer John Barentine, director of conservation for the International Dark-Sky Association states that -” This is a threat to astronomical research from the ground.”
Nonetheless, Barentine and other astronomers reached for comment agreed that space advertising like StartRocket’s proposal is likely imminent. There are no laws against making CubeSats spell out messages and the technology already exists to make this possible. If not Pepsi, another company with a large marketing budget may want to do something similar.
Check this out on Discover.
(Image Credit: Start Rocket)