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SnackWell's Low-Fat Cookie Craze

It has been 27 years since the then-Nabisco introduced SnackWell's, a low-fat cookie which were advertised as healthier because of the lower fat content. It became a craze and soon it sold out shelves in supermarkets.

It continued growing until the mid-90s when its sales started to decline. What people neglected to consider was that though they were labeled 'low-fat', they still had the same amount of calories.

Sure enough, in the midst of the low-fat craze, obesity levels in the United States climbed dramatically and have continued to do so. “What If It’s All Been a Big Fat Lie?” asked the New York Times Magazine in 2002, exploring the then-recent revival of the high fat, low carbohydrate Atkins diet and the fact that the advice to eat as little fat as possible had been overly simplistic and counterproductive.

Today, after Nabisco was bought by Mondelez International, they sold SnackWell's to Back To Nature who reformulated and repackaged it.

(Image credit: TylerSGman77/Reddit)


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