The average Americans obsessive use of toilet paper is causing Canada's forests to rapidly disappear since that's where all leading US toilet paper brands get virgin fibre pulp for their products from.
According to a new report from two international environmental groups cited by the National Post and Earth.com, the forests are being wiped out thanks to American consumers' demand—fueled by marketing campaigns—for super-soft TP, which requires the use of softwood from Canada. And then there's the fact that toilet paper is flushed rather than recycled, creating what the report calls a "tree-to-toilet pipeline." The report suggests alternative content, including recycled wood pulp, wheat straw, and bamboo, be used instead.
Image Credits: Getty Images/OlegMalyshev