I'm all for helping people cope with substance use and drug addiction, and rehabilitating them so that they wouldn't go into relapse.
This new method may be a bit of a stretch but if it succeeds, perhaps it can help many people who are suffering from addiction, and not just from drugs but from other addictions as well.
Recently, much attention has focused on addiction as a chronic disease, but Mike Saladin, the research and clinical psychologist who led the study, explains that addiction is, in part, a disorder of learning and memory. The goal of his study is to reactivate memories of drug use — and then weaken them so they lose their power.
(Image credits: Wikimedia Commons)