The YND239-20 cafe (named after its street address in Seoul, the capital of South Korea) looks like an optical illusion: everything in it - from the walls to the chairs and even the dishes - look like hand drawn black and white cartoon!
Lonely Planet has the scoop:
“We wanted to supply a place that looked like a cartoon to our customers,” the cafe’s marketing manager, JS Lee, told Lonely Planet. He also said they’re all happy to see that guests take pictures and make good memories in the cafe because that is “exactly what we wanted.”
Turns out that this little corner of black and white design and stellar Instagrammability gained its popularity exclusively through word-of-mouth. “Famous bloggers, Facebook stars, magazines and TV programs all talked about us,” JS Lee remembered. “Then we became famous very naturally.”