B&W was the original film flavor and is still the best color palette to use when shooting portraits, and back in the colorful 60s and 70s photographer David Bailey ditched the Kodachrome and shot his famous subjects in black and white.
David started out as a fashion photographer working as an assistant to famed fashion photographer John French, but by the 60s David had a contract with Vogue and became an important part of the Swinging London scene.
David's iconic black and white portraits not only made his subjects look extra cool- they capture the look and feel of an era caught between the avant-garde past and the far out future.
See Extraordinary Black And White Portraits Of '60s and '70s Celebrities Taken By David Bailey here