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Sriracha Sauce and the Surprisingly Heartwarming Story Behind It

David Tran escaped Vietnam in 1978 and gave us Sriracha sauce. He concentrated on the product instead of building a successful company, but things happen. Huy Fong Foods is a wildly successful company in spite of their business practices -because the product is what consumers want.

(YouTube link)

Simon Whistler of Today I Found Out explains how Tran, the serious cook and laid-back businessman, achieved incredible success without advertiusing, patents, copyright, or even the original rooster. -via Laughing Squid

We dish up more neat food posts at the Neatolicious blog

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