Super Bowl ads are really big business, and companies pay millions for the chance to get millions of people talking about their ads, but this year Skittles is skipping the Super Bowl and going ultra exclusive with their ad.
Skittles has decided to change things up a bit by creating "the most exclusive Super Bowl ad ever made" which will be seen by only one person- a 17-year-old from Canoga Park named Marcos Menendez.
So marketing VP Matt Montei- WTF and why?:
“We’ve been a big part of the Super Bowl and continue to be a big part of the NFL," Matt Montei, marketing VP, fruit confections at Mars Wrigley Confectionery explained. “We really felt like we wanted to continue to reinvent ourselves around this timeframe and one way to do it is to just try a completely new way in.”
Montei elaborated that Menendez was chosen because he’s a true Skittles fan. Menendez will get to watch this “exclusive” commercial during the Super Bowl, while everyone else will just get to see Menendez’s reaction to the ad, streamed on Facebook.