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The Swim Reaper

When you're having fun in the water, your thoughts are far from death. But danger is lurking, so the Swim Reaper is there to remind you to think first and follow water safety rules. The Swim Reaper is a collaboration between Water Safety New Zealand and the ACC to prevent deaths at the beach and New Zealand's many waterways.   

(YouTube link)

Summer is just beginning in the Southern Hemisphere, but water safety rules apply everywhere at all times. The Swim Reaper is most active on Instagram.

The caption to this photo is

They say one in every two guys is a dumbass. I’m going with red shirt #everybreathyoutake #everymoveyoumake #illbewatchingyou

-via Laughing Squid

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