On April 1st, 2017 Jameson Irish Whiskey announced they'd discovered a 230-year-old barrel of whiskey during renovations that had been buried in the foundation of their Bow Street distillery.
The whiskey was thought to be pretty special, considering founder John Jameson himself made the barrel out of reclaimed wood from a ship and stashed it for safe keeping.
But alas the barrel contained but one glass of whiskey, since "the angels had taken more than their fair share" over the centuries, and they mistakenly entrusted it to a bumbling fool.
Jameson did a great job of combining an April Fool's Day prank with viral marketing, it's classy and smooth just like Jameson whiskey. *hic*