For decades, we saw print and TV ads featuring women wearing white swimsuits diving into blue water, women in white jeans riding horses, and women in nice white sundresses, advertising who-knows-what unless you already knew they were about menstrual products. When inhibitions dropped a little, we were treated to absorbent products that sucked up blue water. But now, Bodyform UK has a badass advertisement that confronts the realities of menstruation head on. This ad is SFW, although a bit …bloody.
Yes, it’s about blood. There’s nothing shameful or dirty about blood, or sweat, or tears, and that includes menstrual blood. It’s just reality. Read more about Bodyform’s blood campaign. -via Metafilter