When a company decides to use a foreign or made up name for their brand they know people are going to mispronounce the name, and they're usually okay with that.
Mispronunciation leads to discussion about the brand which is a form of free advertisement, and as long as consumers can find the store and spend their money nothing else matters.
IKEA became the largest furniture retailer in the world even though nobody knew how to properly pronounce their name, which the company knew and encouraged until setting the record straight a few years ago with this Vine video.
The proper pronunciation isn't eye-key-ah, even though IKEA had a billboard with an eyeball, a key and a person saying "ah", it's actually pronounced ee-KAY-uh. Oh well, too late to change it now!