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Horrifying Funeral Home Ad Suggests Texting and Driving

If you operate a funeral home, then you need bodies, right? Drum up some business by encouraging people to drive while distracted by text messages.

But the good news is that Wathan Funeral Home isn't real. This billboard is a PSA by John St. Advertising, an agency in Toronto. The directors reason that people hear the message "Don't text and drive" all the time. How would they respond to the reverse? Adweek quotes an executive at the agency:

"People see and hear the words 'Don't text and drive' almost every day, but the number of people doing it keeps going up and up," says Mylene Savoie, managing director of John St. Montreal. "So we wanted to think of a different way of saying it that would make people think about the real consequences. Which is where 'Text and drive' came from."

-via Laughing Squid


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