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The Art of the Movie Trailer

(Video Link)

Making a movie trailer is easy, right? Wrong. And you get a distinct sense of this by watching trailers from the 1930s and 40s. They come across as awkward introductions by amateur narrators.

That's because composing a 2-minute movie trailer has become a carefully refined and highly competitive artform. Jack Nugent explains how trailers work as a form of storytelling and how this medium has been repeatedly re-invented as movie studios strive to drive the largest audiences possible to movie theaters.

Content warning: foul language.

-via Joe Carter

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IMHO, a perfect example of a real trailer that misleads about the tone of the actual movie in order to fill seats.

As for the Art of the Trailer, that American Sniper excerpt completely had me wanting to find out what happened. I was also all-in with the John Carter trailer, but that comes from being a huge fan of the books many years ago.
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