I was never cool, but I think that I did have one of these beauties. Yes, a top-end pop culture lunchbox was the way to impress other kids back in the 80s. Not just any lunchbox would do. Why have a lunchbox if it associates you with a low status entertainment franchise?
Beau Coffron of Lunchbox Dad has photos and analyses of the 15 best lunchboxes that the cool kids of the 80s carried. His ranking is correct, especially his #1 pick. If you wanted to be the center of attention in the lunchroom back then, that is one that you needed.