Something can truly be called a craze when people are willing to put themselves in harm's way just to be a part of the craze, so it's official- selfies are a craze that must come to an end before more people die.
People young and old are putting their lives on the line just to get that perfect self portrait to share via social media, and so far in 2015 selfies have been responsible for more deaths than shark attacks.
And in Russia hundreds of selfie related injuries are reported each year, with ten selfie related deaths in 2015, so Russian authorities have created a selfie safety campaign, including an illustrated pamplhet, to battle this e-pic-demic.
So what's the solution to this smartphone safety issue? Well, it starts with putting your phone away so you can experience the world around you IRL instead of with accompanying hashtags and LOLs on the interwebs.