Burger King Throws Down the McWhopper Challenge to McDonald's

Image: Burger King

Burger King is not messing around: they took out full-page ads in The New York Times and The Chicago Tribune this morning to publicly float an idea to McDonald’s. The proposal? Open a store at a halfway point between Burger King headquarters in Miami and McDonald's headquarters in Chicago (suggested location: Atlanta) to sell their hybrid hamburger concept “The McWhopper.”

Sales of this new burger  a combination of the Whopper and the Big Mac  would begin on September 21, the United Nations-designated "International Day of Peace." Burger King has proposed that all proceeds go to the nonprofit Peace One Day. Burger King launched McWhopper.com to further guilt-trip McDonald's into accepting, which states, 

"Peace One Day is a non-profit organization campaigning to make Peace Day September 21st an annual day of global unity. They have a powerful rallying call ‘who would you make peace with?’ which inspired us to lead by example and extend an olive branch of our own. We’d like to propose a one-off collaboration between Burger King and McDonald’s to create something special – something that gets the world talking about Peace Day."

So far, McDonald’s has declined to comment. See a video Burger King created about the project below, and read more about the McWhopper proposal here

YouTube Link

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