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Yellow Bike Luggage Racks Are Like Uber for Bicycling


(Video Link)

That's not precisely what the Yellow Backie program is, but that's my takeaway from this interesting development from Amsterdam.

With half a million cyclists, Amsterdam is the bicycling capital of Europe. If you've lived in Amsterdam for a while, that's great. But if you're a visitor, then navigating the city by bike can be confusing. So Yellow Bike, a bike rental company, invites people to stop by one of its locations and get a free yellow luggage rack. When you ride around town with one of these, you're inviting people to hitch a ride by sitting on the rack.

Yellow Bike says "It's a bit like couchsurfing--on a bike!" Right now, rides are free. But as some economists have pointed out, the boon of Uber is that it lets people turn their consumer goods into capital goods--their personal possessions into ways of earning money. Perhaps these yellow luggage racks are the beginning of a way for bicyclists to do precisely that.

-via The Presurfer


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