When he was 3 months old, Sarah Ivermee’s son, Freddie, was diagnosed as deaf. He later received cochlear implants, which are surgically implanted hearing aids.
When a young friend of Freddie who is also deaf refused to wear her hearing aids because they made her look different from other kids, Ivermee devised a solution. She added decorative nail stickers to make them look pretty. The little girl loved them. So Ivermee saw an opportunity. She founded Lugs, a company that makes hearing aid covers in styles that kids appreciate. They look like superheroes, cartoon characters, and animals. Ivermee tells the The Mighty that the market has been tremendously responsive:
“I get emails from professionals to thank me for what I’m doing; it just amazes me,” she told The Mighty. “People all over the world are wearing the little kits that I make in my living room; it’s unbelievable!”
-via 22 Words