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Ten Confessions of Car Salesmen

Image: CZ marlin

This is the time of year that new car models are being released, and some of us may be looking to make a trade or purchase. Unfortunately, that entails dealing with car salesmen, an interaction with some of whom isn't the most pleasant experience. 

The article linked below talks about various practices and facts surrounding car dealerships and their salesman. While reading it won't help you get a good deal on your next car, it does contain some interesting facts. For instance, 

9. THE JOB IS GOING THE WAY OF THE DODO.
In 2015, more than a million Americans work at car dealerships. But that could change. Thanks to the Internet, people now walk into dealerships with their minds already made up. They don’t need—or want—a salesperson’s pitch. It makes sense that some dealerships are trading in their inflatable gorillas for online ads, as the Internet is by far their top referral source. In 2013, brand activity on Twitter alone drove $716 million in car sales, according to marketing analytics firm MarketShare. In other words, for better or worse, selling cars is becoming less of an art that involves human interaction, and more of a science that doesn’t.

Read more "Confessions of Car Salesman" here. 


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