In the movie 127 Hours, a mountain climber amputates his own arm after getting it stuck in a boulder. That's cool, but not really applicable to most people's lives. So the marketing manager wants it punched up a bit. He wants clicks--lots of them. There are common word formulas for web ads to get precisely that.
For a Photoshop contest, Cracked readers retitled 37 famous stories, including novels and movies in order to boost web traffic. They include Ayn Rand's Atlas Shrugged, The Curious Case of Benjamin Button, and Oscar Wilde's The Picture of Dorian Gray.