39 Words That are Often Incorrectly Used

Jeff Hader over at Inc. has compiled a list of words that are often used incorrectly, particularly in business communications. The list is full of good advice about usage of common words. For instance, 

"Impact and affect (and effect)

Many people (including until recently me) use impact when they should use affectImpact doesn't mean to influence; impact means to strike, collide, or pack firmly.

Affect means to influence: "Impatient investors affected our rollout date."

And to make it more confusing, effect means to accomplish something: "The board effected a sweeping policy change."

How you correctly use effect or affect can be tricky. For example, a board can affect changes by influencing them and can effect changes by directly implementing them. Bottom line, use effect if you're making it happen, and affect if you're having an impact on something that someone else is trying to make happen.

As for nouns, effect is almost always correct: "Employee morale has had a negative effect on productivity." Affect refers to an emotional state, so unless you're a psychologist, you probably have little reason to use it.

So stop saying you'll "impact sales" or "impact the bottom line." Use affect.

Read about 38 other words that are commonly misused at Inc.

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One that surprises me is that Americans seem to manage without a distinction between ensure and insure. And sadly the difference between uninterested and disinterested has gone, which may just be a reflection of the reality of politics and commerce.
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There seems to be at least two camps: the old-schoolers who aren't happy with any changes to the old-school rules, and the people who are in favor of letting such rules "evolve." I like these things because I like to consider all sides.
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Ah yes, the old "language is no longer allowed to change" argument. Sure a lot of the list is made of up words with similar spelling and/or pronunciation, the same words you see on nearly every such list. But there's a few in there, such as the example here, that, I dunno, I guess definition two doesn't count anymore?
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