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Giant Wall of Bubble Wrap is an Ad for a Video Game

Go ahead. Pop it. You know that you want to. It’s so satisfying to feel the bubbles snap beneath your fingers.

Bubble wrap is irresistible. So the ad agency that came up with this promotion for the video game Dragon Quest deserves great praise for its creativity and ingenuity. Kotaku reports that the Shinjuku train station in Tokyo has a wall covered with bubble wrap. Each bubble contains a picture of Slime, the mascot of the game. Passersby can’t help themselves: they’ve got to pop the Slimes.

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