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"Polar Bear" on the Loose in London



In a grand gesture to mark the launch of a crime drama with an arctic setting, Sky Atlantic and Taylor Herring built this fantastic, life-sized polar bear, which then took to the London streets, the Tube, and other locations where polar bears aren't frequent visitors. The crime thriller, called Fortitude, is to be thanked for such an arctically (I looked it up--it IS a word!) immersive experience.  

Such a realistic bear began with a team of 19 designers, whose time was occupied for eight weeks to build him. See the construction process in the video below. -Via Design Taxi  

YouTube Link


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