5 Brilliant Product Concepts by Steven M. Johnson

Steven M. Johnson has a widely wandering mind. He's been an urban planner, a newspaper artist, and a trends analyst, among other careers. New ideas always draw his attention. He conceives of products that would benefit us all--or at least cunning marketers--if only they were put into action. For example, some people love to buy pre-damaged jeans. Wouldn't they also buy pre-damaged cars?

By the way: Steven Johnson once had a regular column at Neatorama: the Museum of Possibilities. Check it out for more playful designs.

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