A 6-pack isn't enough. Neither is a 12 or a 24. When you're throwing a really big party, you'll need a full 99 cans of beer. Austin Beerworks in Texas is here to deliver. It created 20 packages of beer, each of which holds 99 cans of its pale blonde ale named "Peacemaker." Each pack costs $99.
The entire package weighs 82 pounds, which I propose should be a new unit of measurement. We can use it in casual conversation. For example, the Invincible, a warship operated by the Republic of Texas, weighed 125 tons. We might say that in modern times as 3,049 Peacemakers. Or you might say to a dear relative, "Hey, are you sure that you should eat that pie? You're got to be 3 Peacemakers already."
-via David Burge