Sweet and Beautiful Ad Shows a Father's Love for His Daughter

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This touching ad for ProMart, a hardware store chain in Peru, shows a father and daughter that appear to be emotionally distant. They never speak a word to each other. But all this relationship needs is a little love, patience, and electrical wire.

The ad agency Fahrenheit DDB calls their ad "The Perfect Daughter." All daughters are perfect to their fathers and all fathers want to make their perfect daughters happy.

-via 22 Words

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I love this ad! Had to watch it again and liked it even more the second time. Advertisers should take note. If you can get consumers to want to watch an ad then you've truly succeeded in your job.
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