In the beginning, after focus group testing, God created the heaven and the earth. Unfortunately, being an inexperienced designer, he did not understand that clients do not always express their desires in a clear manner.
On the seventh day, he rested from his labors. Mike Lacher, having examined the preliminary design, sent a lengthy email to God about what he saw so far:
Thanks so much for the latest round of work. Really coming together. Few points of feedback:
1 – Really liking the whole light thing but not totally sure about the naming system. “Day” and “night” are OK but we feel like there’s more we can do here. Thoughts? Definitely need to nail this down ASAP.
2 – Re: the “sky”… not really feeling the color here. Would like something that pops more. Please send additional options. […]
6 – Seas teeming with life is fine, but again, we need to reduce the sea. This is a showstopper for us.
7 – Are the winged birds final, or placeholder? Some kind of weird stuff going on with those. Just want to get some clarification before giving more feedback.
8 – Can we get more livestock and wild animals that move along the ground according to their kinds? Again, the passion points for our target users (slide eighteen) are ground and animals that move along the ground. Whatever we can do to increase the amount of ground will go a long way toward converting our users from passive consumers into brand evangelists. […]
Realize it’s Saturday and you were planning to be OOO tomorrow to admire your creation and everything, but I’m hoping you can keep rolling on this through the weekend. Need to get this in front of my exec team by EOD Monday so hoping to sync up EOD Sunday. Will be around all weekend via email and chat if anything comes up. Looking to you and your team for a big win here.
Please consider the environment before printing this email
-via Dominique Zamora