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Wine Packaged in a Paint Bucket

 

Yes, I’d like a gallon of merlot and an appropriate primer. Let’s try some single-malt scotch for that purpose.

The Lithuania-based ad agency McCann Vilnius created this novel and attention-grabbing package for Beaujolais Nouveau, a batch of new red wines produced annually by the Beaujolais region of France. The premise of the paint bucket design is that wine does more than intoxicate. It also, like paint, colors the lips and teeth of the consumer.

The back of the bucket contains instructions on how many glasses to drink in order to acquire the desired color. Be sure to sand with 150 grit paper between glasses for a glossy coat.

-via Foodiggity


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